What is the FinTech Effect?
When traditional companies and financial institutions show signs of:
Unmet customer needs
Technology that lags behind
Alternatives offering more convenience and value
Then the drive to innovate becomes a necessity. Because survival is at stake.
To stay competitive and thrive in this ever-evolving landscape — organizations must aim for a reimagined customer experience, unique business models, and agile teams.
Whether you partner with FinTechs, acquire them, or are looking to find inspiration:
This is the FinTech Effect.
Sue Britton
CEO and Founder of Firefly Growth
Before starting Firefly Growth, Sue co-founded a Fintech Knowledge-as-a-Service company called Fathom4sight, which she exited.
Preceding this, Sue was the CEO and Founder of FinTech Growth Syndicate, which she sold to Disruptive Edge, a leading Innovation-as-a-Service firm.
The initial 25 years of her career were spent in various corporate executive roles with Four Season Hotels, Xerox, Broadridge Financial, Symcor, and Finastra.
Sue credits her successes to her mentor Isadore Sharp, who instilled in her The Golden Rule: The simple idea that if you treat people well, the way you would like to be treated, they will do the same.
